The Mirada Growth System takes the business through a rigorous process that addresses the key fundamentals of SME businesses in faster sales cycle businesses (typically in the services sector), preparing them for sale or accession. This growth and grooming of the business also creates shareholder value.
Our 4 Phase Growth and Grooming system sets the business up to operate efficiently and effectively. This is important as the growth that we will bring to your business will be delivered while consistently meeting or exceeding your customers' expectations. Too many fast growing businesses start to notice that customer complaints start to increase and that formerly loyal customers stop doing business with them. You don't want this to happen to you and your business.
Phase 1 - The P & L
By focusing on every item of a businesses’ Profit & Loss Statement, the MIRADA System initially evaluates every expense and revenue stream to enable the business owner to see the truth about their business and remove unprofitable products or services and assess the contribution to the business of every staff member, supplier and customer. Our systematic approach almost always delivers 10% or more to bottom line profitability without losing any staff. The P&L in-depth analysis leads to a deeper understanding of the businesses’ really profitable products and services and the second stage of the MIRADA process then focuses on the oxygen of the business; sales.
Phase 2 - Sales
All businesses need more sales always, but most importantly they need more sales of their more profitable products and services both to both new customers and, importantly, to their most loyal customers. It is not uncommon to raise sales by 25% to 50% within six to nine months delivering 10% to 15% more profitability to the bottom line even after additional sales personnel have been recruited.
Phase 3 - Systems
The third and most critical element of the MIRADA System is systematising the business. If the owners want to leave the business, or to truly lead and manage their business strategically, they have to get to a position where they can make themselves effectively redundant from the day to day business without a noticeable impact on the business. Almost all SMEs are driven by one or more passionate entrepreneurs who have a deep involvement in every part of their business. They are probably the worst paid and hardest working members of their staff and when they aren’t there, things stall. This is fatal when building a valuable business and any acquirer, or management team, need a business that is on ‘auto-pilot’. This is difficult to implement in most businesses but the MIRADA System has tried and tested applications that are industry standard and, even better, we use them ourselves and know how they work.
Phase 4 - Fine tuning
Having completed the three ‘business tuning’ processes over six to nine months we evaluate the businesses performance and apply any changes that may be sector specific or that need addressing focusing on management accession.
The end of the review process enables the business owners to be able to step back completely from their business and for the first time start to enjoy the free time and reduced stress they dreamt of having when they started up the business years before.
You now have a business that practically runs itself with you at the helm and not in the engine room.
Of course, if you are looking to sell, at this stage you will now be ready to maximise the value of your business through our sale process.
